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Congratulations from the Ransomwood Estates team to Joshua PR who are celebrating ten years in business this week. The company have been based at Ransom Wood for around 4 years, firstly in Oak House and currently in Ransom Hall. Patrick Smiths tells us how it all began….
In 2008 I ran the London office of a PR agency. Like many small to medium agencies we successfully managed cashflow, profit, staff workloads, wellbeing and many other elements on top of all the client campaigns we ran. We often found that new clients preferred a more flexible approach rather than committing to a 12 month contract as they couldn’t make that commitment from their budget. Small to medium sized PR agencies have no economies of scale to fall back on and are constantly veering from overworked to underpaid. So we decided to restructure the agency model so that clients could get a commitment-free solution and the agency management was smoother and easier. That restructuring became the virtual agency model.
As far as clients are concerned we look and act the same as the traditional agency model – a team of people working on your project, with well-defined KPIs and a clear communication structure. The difference for us is that we don’t all sit together in the same office, but are a group of freelancers who work in a variety of locations and have a variety of working patterns, but are all committed to getting the best possible results for you, the client.
No contracts mean that you can flex your budgets to suit your requirements. You can stop completely for a while and then start again when the time is right, or top-load budgets to achieve a big bang. While behind that we manage the network of freelancers so that every client project has the expertise and skills it needs, but that we also have the revenue we need to continue to run the agency.
We were the first agency to make a virtue of being virtual – when Joshua PR started some other agencies worked on a loose version of this model, but tried to keep it quiet. Now, there are many working this way, but we are the original and the best.
The company is hosting 10th Anniversary celebrations on Thursday evening, 27th September, at Baresca in Nottingham and you are all invited. It’s informal, so you can arrive at any time, but if you’re planning to come along please sign up here so that they can track numbers – http://joshuapr.com/joshua-pr-10/
Published: 22nd May 2024
Our MD has been out armed with his iphone to take some video footage of Willows 4. Since this video was taken plans are now afoot to split this suite into two units creating 4A (circa 1679 square ft) and 4B (circa 1517 square ft)
Published: 17th November 2020
Please help make a difference to a homeless person this Christmas.
Published: 22nd October 2020
The Wildlife Trust’s Big Wild Walk event is taking place between 26th October and 1st November. Here’s how you can get involved.