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The London 2012 Olympic Games proved as much as competition for businesses as it did for the record-breaking Olympians who descended on the capital this summer.
Now that the party has officially left town, we take a look at the winners and losers of the race to capitalise on business opportunities, while the world watched.
• Sports Direct – 25% rise
Capitalising on its position as a sports retailer during in a landmark summer of athletic achievement, Sports Direct made a fantastic profit out of the Olympics this year. Sales rose by a staggering 25%, making this company the gold medal winner of London 2012.
• Wetherspoons – 12.8% rise
Good weather coupled with Olympic coverage helped Wetherspoons to rake in the dough this summer with a 12.8% rise on normal business. It’s pleasing to know that travellers from far and wide were partaking in one of the true English traditions – having a pint at the pub.
• Costa Coffee – 5.7% rise
Those who weren’t in the pub could apparently be found in the coffee shops of London during the Games, as Costa Coffee has reported an impressive 5.7% increase on sales in comparison to previous years.
• Premier Inn – 3.2% rise
Everyone who visited London this summer needed a place to stay and according to the budget luxury hotel chain, that place was Premier Inn. The company put prices up in London for the Games and recorded a 3.2% rise in profits.
• Water Chariots – £2.5m lost
It might have seemed like a great idea at the time, but apparently no one wanted to take a boat up the Thames to the Olympic Stadium. A company set up to do just that in time for the Games has gone into administration with losses of £2.5 million.
• Virgin Trains – £14m lost
Sadly for Richard Branson, while Olympic Authorities anticipated a £15m revenue as a direct result of transport to and from London 2012 the reality fell short. Despite extra services, Virgin Trains recorded just £1m in sales – resulting in a £14 million disappointment.
• Disney – £30m+ unwatched
Having released a new film during the London 2012 Olympic Games, Disney expected viewing figures to be low. However, even after the Games the figures unexpectedly failed to rebound – resulting in more than £30 million of lost revenue.
• G4S – £145m unpaid
G4S is perhaps the most famous loser of business during the Olympics. Despite being selected to provide security for the Games under a £235m contract, G4S has only been paid £90m to date for failing to deliver on its promises – a loss of £145 million.
Published: 17th November 2020
Please help make a difference to a homeless person this Christmas.
Published: 22nd October 2020
The Wildlife Trust’s Big Wild Walk event is taking place between 26th October and 1st November. Here’s how you can get involved.
Love this place
We rent an office here and it’s just such a lovely place to drive into everyday
Still love to walk around. I used to live in the big house at the top of the drive, it was Oak House then and I nursed at Ransom Hospital , Byron Ward which was on the left side of Ransom Hall car park. Oak House used to be Sisters accommodation. I think the main chef lived upstairs when I lived there and just me downstairs mostly. I loved it but had to keep my kitchen door closed because of the squirrels. Loved looking down the drive out of my bedroom and lounge windows, beautiful in Autumn and when it snowed, I worked at Ransom Hospital until it closed in 1987. Wonder why Oak House was later named Ash House? Lovely dining at Forever Green in the grounds whilst I reminisce.
Absolutely spot on as regards setting up a virtual office. Really friendly and helpful reception staff, with onsite meeting rooms available if needed. Very pleased.
Great place for taking pets a walk, lovely cafe with meeting rooms.
A great place
Brilliant place, they have all sorts of businesses there. A cafe, hypnotherapy, hypnopuncture as well many others. Worth a drive up just to see what's there. Furthermore, it's in lovely surroundings.
Just go there and walk for miles! Beautiful views from strawberry hill too.
Great place,hidden away
Set in beautiful woodland.. a very relaxing place to work.
Very tranquil here, feel at real ease could get lost in my own thoughts
Lots of meeting rooms. Follow signes not sat nav to find entrence as its moved. Plenty of parking.
Nice business offices and restaurant
Love it. Great setting, and reasonable rents.