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The London 2012 Olympic Games proved as much as competition for businesses as it did for the record-breaking Olympians who descended on the capital this summer.
Now that the party has officially left town, we take a look at the winners and losers of the race to capitalise on business opportunities, while the world watched.
• Sports Direct – 25% rise
Capitalising on its position as a sports retailer during in a landmark summer of athletic achievement, Sports Direct made a fantastic profit out of the Olympics this year. Sales rose by a staggering 25%, making this company the gold medal winner of London 2012.
• Wetherspoons – 12.8% rise
Good weather coupled with Olympic coverage helped Wetherspoons to rake in the dough this summer with a 12.8% rise on normal business. It’s pleasing to know that travellers from far and wide were partaking in one of the true English traditions – having a pint at the pub.
• Costa Coffee – 5.7% rise
Those who weren’t in the pub could apparently be found in the coffee shops of London during the Games, as Costa Coffee has reported an impressive 5.7% increase on sales in comparison to previous years.
• Premier Inn – 3.2% rise
Everyone who visited London this summer needed a place to stay and according to the budget luxury hotel chain, that place was Premier Inn. The company put prices up in London for the Games and recorded a 3.2% rise in profits.
• Water Chariots – £2.5m lost
It might have seemed like a great idea at the time, but apparently no one wanted to take a boat up the Thames to the Olympic Stadium. A company set up to do just that in time for the Games has gone into administration with losses of £2.5 million.
• Virgin Trains – £14m lost
Sadly for Richard Branson, while Olympic Authorities anticipated a £15m revenue as a direct result of transport to and from London 2012 the reality fell short. Despite extra services, Virgin Trains recorded just £1m in sales – resulting in a £14 million disappointment.
• Disney – £30m+ unwatched
Having released a new film during the London 2012 Olympic Games, Disney expected viewing figures to be low. However, even after the Games the figures unexpectedly failed to rebound – resulting in more than £30 million of lost revenue.
• G4S – £145m unpaid
G4S is perhaps the most famous loser of business during the Olympics. Despite being selected to provide security for the Games under a £235m contract, G4S has only been paid £90m to date for failing to deliver on its promises – a loss of £145 million.
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